Update a service
Change its text, images and calls to action through labelled fields.
Custom on the outside.
Manageable on the inside.
Your team should be able to publish content without rebuilding the design. I combine a bespoke WordPress theme with reusable components and a hybrid editing setup.
Gutenberg + ACFUseful editing freedom.
Useful editing freedom.
A consistent website.
Use the WordPress block editor to put pages together from agreed sections. Clear ACF fields let you update the copy, images and links inside each component.
PHP templates handle the front-end presentation. We decide which layout options your team needs and where the design should stay fixed.
Hybrid FSE editing is configured around the build. Site-wide and template editing capabilities are agreed in the project scope.
Your businessA space to do your best work.
Built around your content, within a consistent design.
An illustration of structured editing. The WordPress fields and layout options are agreed for your project.
My own WordPress boilerplateThe repeatable groundwork.
The repeatable groundwork.
Your individual website.
My starter theme brings together the common development setup, block registration and component structure. Your visual design and project-specific features are developed around the brief.
- ACF blocks with clearly defined content fields
- PHP templates and reusable components
- Tailwind CSS and compiled Webpack assets
- Git-based source control and a structured deployment workflow
That gives future development a consistent foundation to work from, whether you need another content type, a new section or an integration.
Everyday tasks
What your team can do.
Create another page
Combine the available sections and add your content within the design system.
Keep information organised
Use appropriate content structures for services, projects, teams or resources.
For agencies: the implementation details+
Components keep block.json registration, exported ACF field definitions and PHP rendering templates together. The theme registers the blocks and fields automatically. Content is managed through Gutenberg and ACF, while PHP, Tailwind CSS and compiled JavaScript provide the front end.